Impilo ye-JustgoodIqalisa okuqukethwe kwangempelaAma-gummy e-CreatineUkwakha Kabusha Imakethe Yokudla Okulula Yokufaneleka Ebiza u-$5M
I-Creatine Ehlafunwayo Ihlose Abadlali be-Gen Z kanye nabanqamule Isikhathi Abane-Flavor-First Innovation
I-Justgood Health, ephazamisa ukusebenza kwamaswidi, namuhla iveze ukuthi iyasebenza.Ama-gummy e-Creatine, ukuhluka okukhulu kuma-powder nama-capsule acwebezelayo. Aklanyelwe abalingani be-B2B, la ma-gummies athambile, asekelwa yisayensi ahlose ukubamba ama-58% abantu abaya ejimini abayeka i-creatine ngenxa yezinkinga zokunambitha kanye nokulula (Umbiko Wezokudla Kwezemidlalo Womhlaba Wonke, 2024). Njengoba i-2.5g ye-creatine monohydrate ene-micronized ngokukhonza kanye noshukela ongekho, umkhiqizo uthinta umkhuba "wokudla okulula kokuqina komzimba" we-$5B—lapho ama-74% e-Millennials ebeka phambili ukuthwaleka kunomkhuba.
OmkhuluI-CreatineUkuyeka: Kungani Abasebenzisi abangu-63% Beyeka
Naphezu kwezinzuzo ezifakazelwe ze-creatine zokukhula kwemisipha kanye nokusebenza kwengqondo, ukuhambisana nomthetho kusalokhu kungathandeki.
Ucwaningo lwabathengi lwe-Justgood Health lwembula:
Ama-47% awathandi ukuthungwa okufana noshokoledi.
Ama-32% ayakhohlwa ukuphuza amaphilisi ngemva kokuzilolonga.
Ama-29% agwema ukuxubana kwezimpushana esidlangalaleni.
Ifomethi ye-gummy ixazulula la maphuzu obuhlungu ngale ndlela elandelayo:
Ukulinganisa Okuyimfihlo: Kufakwe imaski enokunambitheka kwemango noma amajikijolo amnandi
Isikhwama Sejimu Esilungele: Izikhwama ezingashisi ukushisa, ezingavalwa kabusha zisinda kuma-sauna nakuma-trunk ezimoto.
"Lokhui-creatine"esizukulwaneni se-TikTok," kusho uJake Torres, umgqugquzeli wokuqina komzimba, umhloli wokuqala. "Kufana noSkittles, kodwa bakwenza uphakamise kakhulu."
Izimakethe Ezine Ezilungiselelwe Ukuphazamiseka
Abasubathi basekolishi: 81% bafuna izithasiselo eziyimfihlo nezilungele amagumbi okulala (Ucwaningo lwe-NCAA).
Ukuqina Kwabesifazane: 68% bathanda ama-gummies kunempuphu "enkulu" (Impilo Yabesifazane, 2024).
Amasosha asehhovisi: 55% wabasebenzi abasebenza kude badla ukudla okulula ngesikhathi bezivocavoca emini.
Ukwanda Komhlaba Wonke: Izinketho eziqinisekiswe yi-Halal zezimakethe zaseMpumalanga Ephakathi.
Isayensi Yomuncu: Indlela Ukunambitheka Okuthuthukisa Ngayo Ukuthobela
Ubuchwepheshe obunelungelo lobunikazi be-Justgood Health busebenzisa amafutha e-citrus ukuze buqede ukungcolai-creatine's ukubaba ngaphandle kwezinto eziswidi.
Ucwaningo lwe-UCLA lwango-2024 luthole ukuthi:
Abasebenzisi abangu-89% bakhetha ama-gummies kunempuphu.
Ukunamathela okuphezulu okuphindwe kabili nge-2.1x emavikini ayi-12.
I-B2B Goldmine: Ukwenza Ngokwezifiso Kuhlangabezana Nokusabalala Kwegciwane
Ozakwethu bathola inzuzo:
Ama-TikTok-Ready Kits: Izinselele eziklanywe kusengaphambili njenge-#GummyGains.
I-Shape Studio: Layisha amalogo ukuze udale izikhunta ze-gummy ezinophawu.
Izinhlelo Ezilinganiselwe: I-creatine ye-pumpkin spice yasekwindla, i-peppermint yamaholide.
Umshayeli wendiza we-GymShark ubone ukuthambekela kwabo kwama-gummies anongwe yi-dragonfruit ku-TikTok, okwenza iwebhusayithi yabo ifinyelele ku-500K emahoreni angu-72.
Isikhathi sokuthunyelwe: Meyi-02-2025