I-Justgood Health Yethula Ama-Gummies Amaprotheni angu-1000mg Ukuphazamisa Imakethe Ye-Functional Confectionery Engu-$12B

Ukusungula Amaphrotheni Ahlafunwayo Kuhlose Abathandi Bokuqina Komzimba, Ochwepheshe Abamatasa, kanye Nemindeni Eqaphela Impilo

 

Agasti 2024 — I-Justgood Health, iphayona kwezokudla okunomsoco okuqhutshwa ukusebenza kahle, namuhla yethule i-avant-garde yayo entshaAma-Gummies e-Protein angu-1000mg, ukuchaza kabusha imboni yamaswidi esebenzayo engu-$12 billion. Yakhelwe abalingani be-B2B, lawa ma-gummies ahlanganisa ama-15g ephrotheni esezingeni eliphezulu esuselwa ezitshalweni ngokuphakelwa ngakunye nokunambitheka okumnandi—ukuxazulula isikhalazo somthengi oyedwa mayelana nezithako zamaprotheni: ama-67% enqaba ama-shake ane-chalky kanye nama-bland bars (IFIC, 2024). Ukwethulwa kuza njengoba ama-42% abazali be-Millennial befuna ukudla okulula "okunokudla okuyimfihlo" kwabadlayo abakhethayo, ngokusho kwedatha ye-NielsenIQ.

 

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I-Protein Paradox: Amaphesenti angu-82 abathengi bafuna okwengeziwe—kodwa bayakuzonda ukunambitheka

Naphezu kwesimo seprotheyini njenge-macronutrient efunwa kakhulu emhlabeni, abasebenzisi abathathu kwabahlanu bayayeka izithako zokudla zingakapheli izinsuku ezingama-90 ngenxa yokukhathala kokuthungwa.Impilo kaJustgoodI-TripleX™ Protein Matrix enelungelo lobunikazi iphazamisa lo mjikelezo ngokuthi:

- Iphrofayili ephelele ye-Amino Acid: Ingxube yamaprotheni e-pea, ilayisi, kanye nethanga (PDCAAS 1.0).

- Ukumuncwa Okuthuthukisiwe Ngokwezokwelapha: I-Nano-encapsulation ikhulisa ukutholakala kwe-bioavailability ngo-55% uma kuqhathaniswa nempushana ejwayelekile (Journal of Nutritional Science, 2023).

- Ukuthungwa Okuvunyelwe Yizingane: Ifomula engena-gelatin, ephephile ekubangeleni i-allergen enomuzwa womlomo "omuncu".

 

"Lena yi-Holy Grail yemikhiqizo ehlanganisa ukudla okunomsoco kanye nokulangazelela," kusho uDkt. Rachel Kim, usosayensi wokudla e-Global Nutrition Innovation Hub. "Yiprotheni engajezisi ulaka."

 

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Izimakethe Ezine Zilungele Ukuphazamiseka

1. Ukululama Ngemva Kokuzivocavoca: Abantu abaya ejimini bachitha u-$2.8B minyaka yonke kumaprotheni aphathekayo—u-87% ubeka phambili ukunambitheka (ama-FMCG Gurus).

2. Ukudla Okunomsoco Esikoleni: Abazali abangu-74% bafuna ukudla okulula okucebile ngamaprotheni okudliwa yizingane ngokuzithandela (CivicScience).

3. Amanani Abantu Asebekhulile: Amafomethi okulula ukuwahlafuna abantu abadala abadinga ukugcinwa kwemisipha.

4. Isidingo Somhlaba Wonke Se-Halal/Kosher: Kuqinisekiswe kusengaphambili emakethe aseMpumalanga Ephakathi naseNingizimu-mpumalanga ye-Asia.

 

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Kusukela Kumqondo Kuya Ekukhokheni: Incwadi Yokudlala Yokubambisana

Impilo ye-JustgoodImodeli ye-agile B2B ka-'s isusa izithiyo zendabuko:

- Isivinini Sokuya Emakethe Sezinsuku Ezingama-28: Amafomula enziwe ngokwezifiso athunyelwa ngaphansi kwenyanga.

- I-Flavor Fusion Lab: Ukuhlola ukunambitheka okuqhutshwa yi-AI (isb., i-mango tajín yesizukulwane Z, i-blueberry-acai yemikhiqizo ehlanzekile).

- Iziphindaphindi Zenzuzo:

- Ukuhlanganisa Okungeziwe: Hlanganisa nama-probiotic, ama-adaptogen, noma i-vitamin D3.

- Ama-SKU Esizini: Izinongo zethangaama-gummies amaprotheniekwindla, i-peppermint yamaholide.

 

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Iphrotheni Ezayo: Okulandelayo

Ikota yokuqala ka-2025 izokwethula:

- Ukulunywa Kwasekuseni Okufakwe I-Caffeine: 10g iphrotheni + 80mg i-caffeine yemvelo.

- Umugqa Wobuhle Ovela Ngaphakathi: Ama-Collagen + ama-gummies e-hyaluronic acid.

- Ukudla Okunomsoco Kwezokwelapha: Amafomethi alungele i-dysphagia okubambisana kwezempilo.

 

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Funa Isabelo Sakho Semakethe

Abalingani be-B2B bathola ukufinyelela okukhethekile ku:

- Izilingo Zomkhiqizo Zamahhala: Hlola ukunambitheka/amafomula ama-5 nge-MOQ ephansi.

 

- Inethiwekhi Yomhlaba Wonke Yokuthutha: Ukuthunyelwa okukhokhelwayo kwentela emazweni angaphezu kwe-15.