Ifomula ye-Chewable Creatine Ihlose Igebe Le-Supplement Supplement lika-$4.2B, Ukuhlanganisa Isayensi Nokulula
Julayi 2024 — I-Justgood Health, inkampani ehamba phambili embonini yamaswidi asebenzayo, namuhla imemezele ukwethulwa ngokusemthethweni kwentuthuko yayoAma-Gummy e-CreatineKwabalingani be-B2B emhlabeni jikelele. Yakhelwe ukuphazamisa umkhakha wezokudla kwezemidlalo obiza amaRandi ayizigidi eziyizinkulungwane ezingu-4.2, lawa ma-gummies abhekana nokuntuleka okukhulu kwemakethe: ama-72% abathandi bokuzivocavoca bashiya izimpushana ze-creatine zendabuko ngenxa yokunganambitheki kahle kanye nokuphazamiseka (i-Global Wellness Institute, 2024). Lo mkhiqizo uqala ukusebenza njengoba isidingo sezithako "zokusebenza sihlangabezana nenjabulo" sikhula, ikakhulukazi phakathi kwabadlali beGen Z kanye nochwepheshe abaphelelwe yisikhathi.
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Inkinga Yokuthobela Imithetho Ye-Creatine: Ithuba Elingu-$1.8B
Sekungamashumi eminyaka, i-creatine monohydrate ibilokhu iyindinganiso yegolide yokukhula kwemisipha kanye nokuthuthukiswa kwengqondo. Kodwa-ke, abasebenzisi abangu-44% bayeka zingakapheli izinsuku ezingu-30 ngenxa yokuthungwa okunobuthi, ukuqunjelwa, noma ukukhohlwa.Impilo ye-Justgoodukusungula izinto ezintsha—ilungelo lobunikaziI-Creatine monohydrate gummy—ixazulula la maphuzu obuhlungu ngokusebenzisa:
- Ukumuncwa Okusheshayo: Ukumuncwa Okusheshayo okungu-60% uma kuqhathaniswa nophuphu, ngokocwaningo lwe-Journal of Sports Science lwango-2023.
- Ukucindezeleka Okungagayi Kahle Kokugaya Ukudla: Ifomula eqiniswe yi-pH iqeda ukuqaqamba kwamalunga.
- Ukulinganisa Lapho Uhamba: Iziphako ezilinganiswe kusengaphambili ezingu-3g/5g ezikhwameni eziphathwayo, ezingamelani nezingane.
"Lokhu akuyona nje umkhiqizo omusha—kuwukushintsha kokuziphatha," kusho uDkt. Lena Marquez, isazi sokudla kwezemidlalo esinikeza iselulekoImpilo ye-Justgood"Ama-gummies ehlisa isithiyo kubantu abaya ejimini ngokunganaki ngenkathi egcwalisa amazinga okusebenza kahle kwabadlali abaphambili."
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Amandla Okubambisana: Ukuthwebula Idemografi "Yokuzivocavoca Okungajwayelekile"
Imakethe yezithako zokudla ezihlafunwayo emhlabeni wonke kulindeleke ukuthi ikhule ku-9.8% CAGR kuze kube ngu-2030, iqhutshwa ngabathengi abasebasha ababeka phambili ukulula nokunambitheka. Imodeli ye-B2B ye-Justgood Health inika amandla imikhiqizo ukuthi isebenzise izindawo ezine ezikhula ngokushesha:
1. Ukuqina Kwabesifazane: Amaphesenti angu-58 abathengi besifazane bakhetha ama-gummies kunamaphilisi (i-SPINS, Q2 2024).
2. I-Cognitive Athletics: Ixuba nama-nootropics ezemidlalo ze-esports kanye nezimakethe zabafundi nabadlali.
3. Abantu Abadala Abakhuthele: Amafomethi okulula ukuwasebenzisa ukuze kugcinwe imisipha engaphezu kweminyaka engu-50.
4. Ukwanda Komhlaba Wonke: Izitifiketi ze-Halal, kosher, kanye ne-vegan ezihlanganiswe kusengaphambili ezimakethe ze-APAC/EU.
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Kusukela kuLabhorethri Kuya Eshalofini: Ipulani Lobambiswano
Inqubo ye-Justgood Health ehlanganiswe ngokuqondile iqinisekisa ukuthi ozakwethu bayadlula ezinkingeni zendabuko:
- Isivinini Sokuya Emakethe Sezinsuku Ezingama-21: Isibonelo sokukhiqiza ngaphansi kwenyanga.
- Ukwenza Ngokwezifiso Okuqhutshwa Yidatha:
- Ukuhlaziywa Kwezinongo: Ukuhlola ukunambitheka okuqhutshwa yi-AI (isb., i-apula eliluhlaza okotshani ngaphambi kokujima, i-vanilla chai yokululama).
- Ukubhanqana Kokusebenza: Faka i-beta-alanine ukuze ukhuthazele noma i-collagen ukuze uthole impilo yamalunga.
Ukubambisana kwakamuva neFitFuel Collective ese-UK kuyisibonelo salokhu kushesha. Phakathi namasonto ama-5, lo mkhiqizo wethule i-mango-chilii-creatine gummyngama-electrolyte, athola u-12% wesigaba "sokuphila okusebenzayo" se-Amazon zingakapheli izinsuku ezingama-90.
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Indlela Engaphambili: I-Creatine 3.0 Nangaphambili
Ikota yesi-4 ka-2024 izobona ukuqaliswa kwalokhu okulandelayo:
- Ama-Gummies Afakwe I-Caffeine: Ukuhlanganisa i-caffeine yemvelo engu-100mg ne-creatine ngaphambi kokujima.
- Ama-Sleep Stacks Okubuyisela: I-Creatine + i-melatonin yokwenziwa kwemisipha ebusuku.
- I-Teen Sports Line: Ama-gummies aphansi avunyelwe yi-TGA kubadlali abasebasha.
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Joyina iNguquko Ehlafunwayo
Abalingani be-B2B manje sebengafinyelela ku:
- Ukusampula Okungenazo Izingozi: Yenza ngokwezifiso izinhlobo ezintathu ngaphandle kwe-MOQ.
- Ucwaningo Oluhambisana Nophawu: Xhasa izivivinyo zemitholampilo ezikhethekile zezimangalo zobunikazi.
- Izindawo Zokusabalalisa Zomhlaba Wonke: Ukugcina impahla emazweni angu-8 ngemigomo ye-DDP.
"Asithengisi ama-gummies—sithengisa ubunikazi bemakethe," kugcizelela uFeifei.
Isikhathi sokuthunyelwe: Juni-18-2025